online marketing tactic Tag

22 Feb

Posted at 12:00h in Business
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Blogging is a powerful communication tool for business owners. There are many reasons why articles are valuable to your Blog. It keeps your website fresh and relevant, it boosts your SEO and is useful for directing visitors with a resources box at the end of the article. It is like a classified ad that holds critical information about you, your website and what you have to offer them after they have read your article. This is a great way to give visitors something of value, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your resource box. Writing product reviews is a great way to profit from your Blog simply because they allow you to soft sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a sales pitch at them. Nobody likes to be sold, but, offering them your insight on your product and/or service that could help solve the problem they are dealing with is yet another great way to profit from your Blog and make you look like a Hero. This is why blogging is good for your business: 1. Blogging is straightforward The most simple way to tell people about your product or service on the Internet is through blogging. It is like having a virtual piece of paper to express your company's experiences, new products and services to entice your readers to try for themselves. 2. Blogging is authentic In this day and age where advertising saturate our lives, we question the credibility of marketing claims. However, in blogs, real people share their real-life experiences. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product. 3. Blogging builds credibility As you provide more and more articles on a particular product or industry, your readers will soon come to realise that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your site. 5. Blogging builds your market There are a number of ways to build your market through blogging: -By using your e-mail. Today, blogging is overcoming the emailís popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site. -By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. -By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview. -By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. Give your business a boost by effectively using blogging as an Internet marketing tool. Photo: liquene...

08 Sep

Posted at 06:16h in Business, Websites
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You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimise their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. Search Engine Optimisation or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimisation. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimisation. It is imperative to make your site better and better everyday. So just what is search engine optimisation and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimisation to be number one, or maybe at least make your site income generating. With search engine optimisation you can get the benefit of generating a high traffic volume. Let us just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. Search engine optimisation is utilising tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business. Search engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change in your site or add as well to get search engine optimisation. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimisation. You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites. Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimisation are plenty to be found. Read many articles that can help you optimise your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. If you can part with some money, there are many sites in the internet that can help you in search engine optimisation. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality. Act now and see the benefits garner with search engine optimisation. All of these will result to better traffic and more business for your site and company....

26 Apr

Posted at 14:37h in Business, Websites
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No matter how brilliant your website design is, if it is hard to reach the content of your site then your website is no good to anyone. When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. Do Not Use Splash Pages Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page. Have A Simple And Clear Navigation You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site. Have A Clear Indication Of Where The User Is When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Do not confuse your visitors because confusion means they will eventually leave your website. Website Typography The first thing to consider is to make sure that the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. Categorise Your Articles Make it easy for visitors to find content that they want on your site. If you have many articles on your website and a visitor wants to find one single article of interest from your website blog, you have to provide a feasible means to enable visitors to do that without hassle. Provide an index of articles that you have, providing such a feature will make sure your visitors can use your site with ease. Website Speed Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it does not load completely within 10 seconds, so make sure your website is delivered to the visitors as soon as possible to retain their attention. Do Not Use Excessive Banner Advertisements Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. Avoid using audio on your site If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they are not annoyed by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it - volume or muting controls would work fine. Links Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links....

26 Feb

Posted at 18:20h in Business, Websites
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There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money. However, it does not take a whole lot of cash to generate website traffic for your site. Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because they are what they are now, high earning, big hitting websites. You cannot do this if you do not have their resources. There are many ways to generate low cost website traffic without having to spend what you do not have or cannot afford. Many people have banked on high cost methods and have ended up losing their business over it. Here are ways to generate low cost website traffic that could help you Exchange Links This is a sure and proven method to generate low cost website traffic. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You will soon see and feel the sudden upsurge of the traffic coming in to your site from other sites. A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic. Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs. Write and Submit Articles There are many e-zines and online encyclopaedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself. Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has. Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more. Make a Newsletter This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well. As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site. Join Online Communities and Forums This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site. Share your opinion and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people....

03 May

Posted at 13:19h in Business, Websites
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First of all, what is RSS? It stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website. An RSS is a means of publicising updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they can decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source. The Pros RSS gives benefits to both readers (users) and web publishers. It gives you the latest updates, whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updated site as soon as it comes out. Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritise when reading or browsing the net. It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates. It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails. Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator. It can be used as an advertising or marketing tool. Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted. The Cons Some users prefer receiving email updates over an RSS feed. Graphics and photos do not appear in all feeds. For conciseness and ease of publication, feeds do not display the photos from the original site in announcing the update except for some web-based aggregators The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising. The feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site. ...