business Tag

22 Feb

Posted at 12:00h in Business
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Blogging is a powerful communication tool for business owners. There are many reasons why articles are valuable to your Blog. It keeps your website fresh and relevant, it boosts your SEO and is useful for directing visitors with a resources box at the end of the article. It is like a classified ad that holds critical information about you, your website and what you have to offer them after they have read your article. This is a great way to give visitors something of value, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your resource box. Writing product reviews is a great way to profit from your Blog simply because they allow you to soft sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a sales pitch at them. Nobody likes to be sold, but, offering them your insight on your product and/or service that could help solve the problem they are dealing with is yet another great way to profit from your Blog and make you look like a Hero. This is why blogging is good for your business: 1. Blogging is straightforward The most simple way to tell people about your product or service on the Internet is through blogging. It is like having a virtual piece of paper to express your company's experiences, new products and services to entice your readers to try for themselves. 2. Blogging is authentic In this day and age where advertising saturate our lives, we question the credibility of marketing claims. However, in blogs, real people share their real-life experiences. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product. 3. Blogging builds credibility As you provide more and more articles on a particular product or industry, your readers will soon come to realise that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your site. 5. Blogging builds your market There are a number of ways to build your market through blogging: -By using your e-mail. Today, blogging is overcoming the emailís popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site. -By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. -By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview. -By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. Give your business a boost by effectively using blogging as an Internet marketing tool. Photo: liquene...

23 Oct

Posted at 13:25h in Business, Websites
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Should You Redesign Your Website? If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider: Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign. On the other hand, if your website has had the same website design since the early ‘90s, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is dated. If this is your case, here are some points to ponder before doing a redesign. Redesigning your website means that it loses its current identity (for the better or worse) and your regular visitors might not recognise your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site. To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them...

26 Feb

Posted at 13:38h in Business
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Why A Good Website Design Is Important Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically as if they could if they were dealing with an offline company. Hence, people do judge you by your website presence. This is where a good website design comes in. Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter. Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute quick fix, you are conveying to your audience that you are not professional and you do not care for quality. On the opposite end of the spectrum, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business. Further, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. ...

26 Feb

Posted at 13:32h in Business
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Increase Sales Through Your Website Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a website. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors. The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your newsletter, not to your whole audience. The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too. Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website. Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain. Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!"). ...

26 Dec

Posted at 18:36h in Business, Design, Marketing, Websites
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Convincing your prospects to purchase from you is a hard job, but have you ever thought that you are making the process twice as difficult for both parties if your prospects are convinced but do not know how to buy from you? No matter how good you are at convincing your prospective customers, they will not buy if they find the process cumbersome. First, to make it easy to buy, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimise the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they will not be able to pay you when they want to. On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing? Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet. As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits....

07 Apr

Posted at 17:49h in Business, Websites
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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. Quite simply, they trust you. You can keep your visitors coming back to your site with the following methods. Update frequently with fresh content Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites Start a web blog Keep an online journal, or more commonly known as a blog, on your website and keep it updated with latest news about yourself and/ or business. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website. Start a forum, chatroom or shoutbox When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers, all of them are visitors coming back to your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day. Carry out polls or surveys Polls and surveys are other forms of interaction that you should definitely consider adding to your website to keep visitors coming back to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results....