Why Blogging Is Important For Your Business

In Business by BurntCork MediaLeave a Comment

Blogging is a powerful communication tool for business owners. There are many reasons why articles are valuable to your Blog. It keeps your website fresh and relevant, it boosts your SEO and is useful for directing visitors with a resources box at the end of the article. It is like a classified ad that holds critical information about you, your website and what you have to offer them after they have read your article. This is a great way to give visitors something of value, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your resource box.

Writing product reviews is a great way to profit from your Blog simply because they allow you to soft sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a sales pitch at them. Nobody likes to be sold, but, offering them your insight on your product and/or service that could help solve the problem they are dealing with is yet another great way to profit from your Blog and make you look like a Hero. This is why blogging is good for your business:

1. Blogging is straightforward

The most simple way to tell people about your product or service on the Internet is through blogging. It is like having a virtual piece of paper to express your company’s experiences, new products and services to entice your readers to try for themselves.

2. Blogging is authentic

In this day and age where advertising saturate our lives, we question the credibility of marketing claims. However, in blogs, real people share their real-life experiences. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging builds credibility

As you provide more and more articles on a particular product or industry, your readers will soon come to realise that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your site.

5. Blogging builds your market

There are a number of ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the emailĂ­s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Photo: liquene

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