Why A Good Website Design Is Important
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically as if they could if they were dealing with an offline company. Hence, people do judge you by your website presence. This is where a good website design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute quick fix, you are conveying to your audience that you are not professional and you do not care for quality.
On the opposite end of the spectrum, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
Further, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business.