internet marketing Tag

22 Feb

Posted at 12:00h in Business
0 Likes

Blogging is a powerful communication tool for business owners. There are many reasons why articles are valuable to your Blog. It keeps your website fresh and relevant, it boosts your SEO and is useful for directing visitors with a resources box at the end of the article. It is like a classified ad that holds critical information about you, your website and what you have to offer them after they have read your article. This is a great way to give visitors something of value, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your resource box. Writing product reviews is a great way to profit from your Blog simply because they allow you to soft sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a sales pitch at them. Nobody likes to be sold, but, offering them your insight on your product and/or service that could help solve the problem they are dealing with is yet another great way to profit from your Blog and make you look like a Hero. This is why blogging is good for your business: 1. Blogging is straightforward The most simple way to tell people about your product or service on the Internet is through blogging. It is like having a virtual piece of paper to express your company's experiences, new products and services to entice your readers to try for themselves. 2. Blogging is authentic In this day and age where advertising saturate our lives, we question the credibility of marketing claims. However, in blogs, real people share their real-life experiences. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product. 3. Blogging builds credibility As you provide more and more articles on a particular product or industry, your readers will soon come to realise that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your site. 5. Blogging builds your market There are a number of ways to build your market through blogging: -By using your e-mail. Today, blogging is overcoming the emailís popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site. -By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your site. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer. -By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview. -By joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. Give your business a boost by effectively using blogging as an Internet marketing tool. Photo: liquene...

26 Feb

Posted at 18:20h in Business, Websites
0 Likes

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money. However, it does not take a whole lot of cash to generate website traffic for your site. Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because they are what they are now, high earning, big hitting websites. You cannot do this if you do not have their resources. There are many ways to generate low cost website traffic without having to spend what you do not have or cannot afford. Many people have banked on high cost methods and have ended up losing their business over it. Here are ways to generate low cost website traffic that could help you Exchange Links This is a sure and proven method to generate low cost website traffic. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You will soon see and feel the sudden upsurge of the traffic coming in to your site from other sites. A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic. Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs. Write and Submit Articles There are many e-zines and online encyclopaedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself. Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has. Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more. Make a Newsletter This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well. As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site. Join Online Communities and Forums This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site. Share your opinion and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people....

26 Feb

Posted at 18:03h in Business, Websites
0 Likes

A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough - if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects. You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. Let us take a look at a very good example - apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via - guess where - iTunes! In reality, you do not need to offer such a "heavyweight" download such as a full feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it. However, slapping together a simple download and putting a link on your website will not be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you. First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects! Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard disk collecting virtual dust. It is hence important to show your visitors why they should download your freebie....

26 Dec

Posted at 18:36h in Business, Design, Marketing, Websites
0 Likes

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you are making the process twice as difficult for both parties if your prospects are convinced but do not know how to buy from you? No matter how good you are at convincing your prospective customers, they will not buy if they find the process cumbersome. First, to make it easy to buy, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimise the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they will not be able to pay you when they want to. On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing? Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet. As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximise your profits....